Branding, Identity
25/8
'Twenty five eight'
The never closing,
Coffee house
The Brief
Studying from home for some people can be stressful, distracting and a general Impediment to your goals. Maybe it's because you can't find any peace and quiet or maybe you tend procrastinate. My project focuses on Branding for a new Coffee House that is open 24/7/365 and particularly focuses on assisting students with their studying, be it in groups, or on your own.
With its cosy atmosphere and friendly staff members always eager to help out customers however they can, 25/8 quickly became everyone's favorite spot for taking a break from reality and just enjoying life as it should be enjoyed: at your own pace!
The Client
25/8 is play on the term 24/7. The Coffee house is open as get away for people to focus on their goals peacefully. It is particular focused on students who are serious about their ambitions. There are a lot of 24hr cafes around, but they can also be social environments as well as well as a study hub. There there a fewer Libraries that are open 24/7. 25/8 is a hybrid of both, a menu as good as any cafes and state of the Art workspaces to match any library.
Branding
The Branding focuses on Students who are not only enthusiastic about hot drinks but are serious about their future want a relaxing environment to study. They want give off a down-to-earth and sincere tone whilst also being a Brand you can depend upon through their concious morals.
The logo concept is based on it never being closed hence the name 25/8. Time is just an illusion at the cafe. The Black represents night and White represents day. The circular shape represents a clock with black side representing dark hours, whilst white represents Day light (assuming it is summertime). The swivelling outline represents movement, as you really can focus moving towards your goal anytime around the clock as it really is just an illusion at 25/8.
