Packaging, Campaign, Copywriting
Belgian boys
How can we positively
engage with consumers
through food packaging
The Brief
Belgian boys co-founder reached out to me and a few other creatives to come up with a solution in making their packaging stand-out and become impactful. A lot of the time food packaging will have the Branding and name of the item. How can we make packaging become more than just a item on the shelf? The task was to enable their new moustache cookie range to draw attention and become more engaging with their consumers.
The Client
Belgian boys was found by two childhood friends who were grew up enjoying the delicious taste of Belgian/Europpean treats. As they grew up the they moved to New York and struggled to find their native cuisines and so this was when Belgian boys were born.
They give a portion of their profits to charity via their #rockthatstash campaign. Belgian boys ingredients are both non-GMO and Premium, they are also aiming to be 100% sustainable by 2025.
Find out more here:
After looking into some ongoing world issues I decided to go down a more positive route. It makes a difference to your life when you're positive and spreading this positivity has a dominoe effect. Having messages like 'Hold your head high' and 'People will throw cookies at you.. collect them and build an empire' might be the encouragement somebody really needed at that present time.
The packaging has a Double entendre, although it is there to encourage, it is not leaving out the fact that you need to buy the moustache cookie so it is selling itself at the same time 'Want a cookie? Celebrate your success with some'
