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Branding, Identity
!BettR
Natural soft drinks full of
Fruits & Nutrients
The Brief
Sustainable Brands is a common trend in todays society, same goes for Sustainable and Natural Soft Drinks, but how many are tasty enough and at the same healthy enough, better yet how many include exotic flavours with unique combinations and maybe even fruits we don't try regularly, but are really good. All while keeping to common goal of putting society first
The Client
BettR! is the natural soft drink with sustainable Can packaging ready to make impact on your Health and wider society.
BettR want to surprise consumer taste buds while providing refreshing flavours that are guilt free due to being Sugar free, Additives free and Mineral rich.
Branding
BettR is targeted on millennials who are health conscious and environmentally conscious.
The Brand Personality includes being Playful, Cheeky,
Affordable & Contemporary.
The name comes from a Playful arrogance and confidence of being better for you than most drinks out there, as good as any aswell. For this reason the missing out of the letter ‘E’ and having ‘!’ before the word ‘Bettr’ shouldn’t matter. Bettr makes it’s own rules and compliments this attitude with shades made of its letter B as its logotype.
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