Publication & Branding
Reevolve
Inhumane events continue
to ruin our future on earth
The Brief
This project was a inspired by an open brief for the RSA awards. You could choose one of the 6 briefs. Having seen the 'For the long time' brief I was inspired by the challenge of inspiring humans to think long term for the good of future generations.
For my project I wanted people to think of their ancestors being the only reason we are here today. I then wanted the consumer to realise that with action now our future descendents could look back at us in awe, just like how look at our ancestors the same way. I have included striking images to really hit home the message of saving our future.
The Client
The Royal society for Arts (RSA) has been at the forefront of significant social impact for over 250 years. Providing platforms, opportunities and networks for all those who share our vision to connect, engage, share ideas and expertise.
Branding
My idea behind the logo was to mix modern with ancient with the 'R' representing an 'Old style' serif font and the E representing more 'modern' sans-serif fonts. This reflects the narrative of the zine which demonstrates the history of humanity.
'Reevolve' is movement aimed at encouraging humans to Re-evolve for a better future. The project encourages humans to think more long term about the planet. My solution was to create a Minimalist type of Zine breaking things into black and white to help the consumer focus on the thought provoking images, typography and creativewriting.
I named the project 'Reevolve' as re-evolving will save the future as the current evolution that we're in isn't sustainable.
